Retention & expansion
Spot accounts that need attention
Understand meaningful changes and decide which customer situations deserve a closer look.
Copies a prompt for your AI assistant
Start wherever you are
Bring a customer concern, a change you've noticed, or the sources you want to review. Your agent helps you understand what deserves attention.
Start with your AI assistant. Connect tools when needed.
Fictional example
Studio North created fewer handover briefs this month. I'm not sure whether I should be concerned.
What else changed in their work during that period?
They said fewer new projects were starting. I manage the account, but we haven't checked whether the briefs are still useful.
One possible review after checking the signal, context, and uncertainty together
Needs context · no risk label assigned
Check value before reading the drop as a problem.
Fewer briefs may reflect fewer new projects. The useful next question is whether handovers still help when projects do start.
- Change to understand
- Fewer handover briefs this month, alongside the customer's report of fewer new projects.
- Reason for a closer look
- The activity change has a plausible explanation, but the customer's current experience with the briefs has not been reviewed.
- Proposed next action
- You, as the account owner in this example, review the activity period and ask about a recent handover at the next suitable interaction.
What we know
The fictional user reports lower brief creation and a customer explanation about project volume.
Still to check
The source, exact comparison period, data freshness, project count, and whether the brief is still useful. Activity alone does not show dissatisfaction.
A next step to investigate
Check that the comparison is reliable, then review one recent handover with the customer if the question remains open.
Context & open questions
- Proportionate response
- Start with a context review. There is no basis here for an urgent escalation, a churn prediction, or a health score.
- What would change the assessment
- Customer feedback about missing value, a repeated unresolved issue, or a reliable change unexplained by project volume could justify a more focused follow-up.
- Review note
- Record the observed change, sources, alternative explanation, open question, proposed action, and outcome of the review.
Fictional example · reusable format
Example working brief
This shows what you can keep. Your agent creates your own brief from your conversation.
- Account & review question
- Studio North, a fictional customer, created fewer handover briefs this month. Understand whether this reflects fewer projects or a change in customer value.
- Decision & reason
- Review context before assigning a risk label. The customer reported fewer new projects, which could explain lower activity. No health score or churn prediction is justified.
- Current review note
- Observation: fewer briefs reported by the user. Context: customer said fewer projects were starting. Open question: are the briefs still useful on projects that do start? Proposed action: check the comparison and review a recent handover if the question remains open.
- Sources & uncertainty
- The example uses the user's report, not a connected data review. Exact periods, source freshness, measurement completeness, and project volume remain unverified. Missing information is not a negative signal by itself.
- Status & pending work
- Context review proposed. No account risk flag, score, task, message, or automation has been created. No conclusion about dissatisfaction or churn has been reached.
- Owner & next step
- The user manages the account in this example. They can check the activity comparison and choose a suitable moment to discuss a recent handover. No date or customer commitment has been agreed.
- Next coaching question
- Where does the activity comparison come from, and does it cover comparable periods of customer work?
Check for newer evidence and changed context, reuse this review, and help me choose a proportionate next action.
Your result will reflect your conversation. Keep it in your assistant or a document you choose.
How the tools fit together
- 01
Chosen signals
Relevant changes with sources and dates.
- 02
Customer context
Understand what else could explain them.
- 03
Your agent
Prepare a reasoned review and next action.
Choose tools together. Execution depends on the connections and actions available in your assistant.
Read the full guide
Start wherever you are
A change, a concern, or a set of customer records can start the conversation.
Figure it out together
- Choose what to review
Agree which accounts, signals, and sources are relevant to the question.
- Check the evidence
Review source freshness, comparison periods, data gaps, and customer context.
- Explain the concern
Separate observations from possible explanations and decide whether a closer look is warranted.
- Choose an owned next action
Agree a proportionate review or follow-up, then capture what was learned.
Tools and connections
- Your AI assistant
- Help interpret evidence and choose a useful next action.
- Capable, if connected
- Review available account context and supported records within your chosen scope.
- Product, support, or billing sources, if relevant
- Supply specific evidence with its period, freshness, and limitations.
What you’ll keep
A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.
A useful first outcome
A reasoned account review with evidence, uncertainties, and a proportionate next action.
When to revisit it
When new customer feedback, a resolved issue, or fresher data changes the explanation.