Capable vs Attio.
Attio and Capable are both modern, flexible CRMs, and both connect to Claude and ChatGPT. The difference is where the work happens and how you pay: Attio is a web app priced per seat, while Capable is built to be run from your AI assistant, includes every teammate, and bills by the companies you actively work with.
Capable and Attio, row by row.
Attio's figures are public USD list prices, billed annually, as published in September 2026.
| Topic | Capable | Attio |
|---|---|---|
| Pricing model | Unlimited seats. A $29 monthly platform fee per workspace, plus $0.49 per active account per month. Prospects and contacts are free. | Per seat: $35 per seat per month on Plus (up to 10 seats) and $79 on Pro, billed annually. A free plan covers up to 3 seats. |
| Plans and features | One plan with every feature: quotes, sequences, reports and dashboards, custom objects, scheduling and the LinkedIn extension. Nothing waits behind a higher tier. | Free, Plus, Pro and Enterprise. Call Intelligence and advanced enrichment start on Pro; SSO on Enterprise. |
| AI assistants | Built to be run from Claude or ChatGPT through one MCP endpoint, with a web app for the whole team. | A web app first, with a hosted MCP server so Claude and ChatGPT can read and update the workspace. |
| AI changes to the record | Your assistant proposes updates with its reasoning. Nothing is written until a person approves it, field by field. | Assistants act through the MCP server with the connected user's access. |
| Custom objects | Custom objects, fields and pipelines, for sales, fundraising, partnerships or any relationship work. | Custom objects and a flexible data model are a core strength. |
| Never sends on your behalf. Sequences track each step; your assistant drafts and you send from your own inbox. | Email sending and sequences from the CRM. | |
| Call recording | Call Intelligence records and transcribes Zoom, Meet, Teams and Webex calls. 5 hours a month come with the paid plan, and more are sold in packs from $20 for 10 hours. Hours never expire. | Call Intelligence on the Pro plan. |
| A Chrome extension (beta) keeps your LinkedIn conversations on the contact you link them to, private to you. It never sends messages. | A Chrome extension adds people and companies to Attio from their LinkedIn profiles. | |
| Terms | Monthly or yearly. 14-day free trial, no card required. No onboarding fee. | Monthly or annual billing. Monthly costs more per seat. |
10 people, 40 active accounts.
The same team on each plan, a year at annual list prices, in USD before tax. On Capable, adding a teammate costs nothing.
Which one fits you.
Choose Attio if
- You want to work mainly in a polished web app, and the assistant is an extra.
- You want the CRM itself to send your emails and sequences.
- You are three people or fewer and the free plan covers what you need.
Choose Capable if
- Your team already works in Claude or ChatGPT and wants the CRM there.
- You are hiring, and a per-seat bill would grow with every new teammate.
- You want every change your assistant makes approved field by field before it is written.
- You run more than sales: fundraising, partnerships or a network, in the same workspace.
- You want quotes, sequences and reports without moving up a tier to get them.
Moving from Attio.
Export your Attio data as CSV and import it yourself in Capable's settings: map the fields, preview what will be created, then import. Nothing conflicting is overwritten. We can also help with the move.
Moving from another CRM?
Bring it with you.
Import CSV exports yourself, or get our help with the move.
Is Capable cheaper than Attio?
For most teams, yes, because Capable has no seats. A 10-person team with 40 active accounts pays $489.60 a year on Capable, against $4,200 on Attio Plus or $9,480 on Attio Pro at annual list prices (September 2026). Attio's free plan is cheaper for up to three people.
Both work with Claude and ChatGPT. What is the difference?
Attio added an MCP server to a CRM designed around its web app. Capable was designed for the conversation first: a small set of job-shaped tools, where every change your assistant infers is shown to you as a proposal and written only after you approve it, field by field.
Can I move from Attio to Capable?
Yes. Workspace admins can import Attio CSV exports themselves, with field mapping and a preview before anything is created. We can also help with the migration.
Does Capable send emails like Attio?
No. Capable never sends on your behalf. Sequences in Capable track every step on the record; your assistant drafts each step and you send it from your own inbox.
Bring your whole team. Pay for the work.
Connect your email and calendar, import your data, and run the CRM from Claude or ChatGPT.
No card needed. Or talk to us first.