Outbound & prospecting

Reach out when the timing is right

Choose the signals that matter, check the context, and decide when a conversation would be useful.

Copies a prompt for your AI assistant

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Start wherever you are

Bring something you’ve noticed or explore what to look for. Your agent helps you decide whether to act, wait, or skip.

Start with your AI assistant. Connect tools when needed.

Fictional example

You

An agency I spoke with asked me to come back after their website launch.

Agent

What do we know about whether that agreed follow-up moment has arrived?

You

I’ve only seen a launch announcement. I haven’t checked the original thread yet.

One possible decision after separating the signal from the evidence

Wait · check the original conversation

A reason to check, before a reason to send.

The announcement may connect to an agreed follow-up moment. It does not yet establish when to contact the person.

Possible signal
The agency announced a website launch after previously asking to reconnect after launch.
Decision now
Wait. Check the actual launch date, original request, right contact, and any newer conversations or contact restrictions.
Reach out when
The event and agreed follow-up are confirmed, the contact is eligible, and a useful message has been reviewed. Skip duplicates or withdrawn requests.

Reported by the user

A launch announcement and a recollection of a request to reconnect.

Still unverified

Original wording, actual event date, current relationship context, and whether someone has already followed up.

Next useful step

Read the original thread and current CRM context before drafting a message.

Context & open questions
Why the distinction matters
Publication date and event date can differ. An announcement is not proof of buying intent.
How to revisit it
This is a one-off review. Choose an owner and review condition if the decision stays on hold.
If a routine would help
Agree sources, frequency, owners, costs, notifications, and review rules first. Call it active only after setup is confirmed.

Your result will reflect your conversation. Keep it in your assistant or a document you choose.

How the tools fit together
  1. 01

    Signal source

    What happened and when

  2. 02

    Capable + conversations

    What the relationship tells us

  3. 03

    Your agent + you

    Reach out, wait, or skip

  4. 04

    Chosen tool, if useful

    Carry out the reviewed step

Choose tools together. Execution depends on the connections and actions available in your assistant.

Read the full guide

Start wherever you are

Bring a situation or work out what makes timing meaningful for your offer. No finished ICP or prospect list is required.

Figure it out together

  1. Choose a meaningful signal

    Explore what could make a conversation useful, then agree sources and evidence.

  2. Check event and context

    Verify identity, actual date, and freshness. Review conversations, ownership, active outreach, and restrictions.

  3. Reach out, wait, or skip

    Make the reason clear. Review outreach before it happens, or agree a condition for revisiting a wait decision.

  4. Choose whether to repeat

    Keep it one-off or agree a supported review routine. A saved brief does not activate monitoring.

Tools and connections

Your signal source
Provide event evidence. Check coverage, original dates, access, and costs.
Your AI assistant
Separate facts from inference, compare context, and shape a useful next step.
Capable
Provide relationship context and supported records for decisions, tasks, and confirmed activity.
Your outreach tool, if needed
Handle approved messages. Check current restrictions and actual stop rules before sending.

What you’ll keep

A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.

A useful first outcome

You can explain the evidence, why the signal matters, and whether to act, wait, or skip. Any action or routine has an honest, verified status.

When to revisit it

Review when signals become noisy, sources change, or your offer evolves. Recheck current context before acting on an old brief.

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