Outbound & prospecting
Plan your outreach setup
Choose which channels to use, how many to start with, and what you need to get ready.
Copies a prompt for your AI assistant
Start wherever you are
Bring a goal or your current setup. Your agent helps you choose a manageable way to start.
Start with your AI assistant. Connect tools when needed.
Fictional example
I want to start conversations with agency founders, but I only have an hour a day.
Which channels feel realistic within the time you have?
Email. I have an inbox already, and I’d rather focus on one channel first.
One possible starting plan after comparing the choices together
One channel chosen · setup still to check
A starting setup you can manage.
Start with email because it fits the user’s preference and available time. Treat audience access as something to test.
- Start with one channel
- Email. Review the existing inbox before adding tools or sender accounts. One channel does not automatically mean one suitable inbox.
- Leave room for replies
- Keep the starting workload small enough to review conversations within the available hour. Agree the volume and reply owner before starting.
- Defer for now
- LinkedIn and calls. Revisit the mix when there is evidence about audience access and capacity.
What we know
The user prefers email, already has an inbox, and has an hour a day.
Still to check
Inbox suitability, authentication, sending and replies, suppressions, costs, and an agreed test. No setup has been verified.
Next useful step
Review the existing inbox and decide what can be reused before buying or connecting anything.
Context & open questions
- A useful setup record
- Channels and count, reasons, accounts, tools, owners, workload, costs, and configured, tested, or pending steps.
- A separate sender decision
- Choose inbox, account, or phone-number counts after agreeing the channels and operating scope.
- When to expand
- Revisit when evidence, available time, or reply workload supports a change.
Fictional example · reusable format
Example working brief
This shows what you can keep. Your agent creates your own brief from your conversation.
- Purpose and decisions
- Start conversations with agency founders within an hour a day. Begin with one channel: email. Defer LinkedIn and calls.
- Why this direction
- The user prefers email and has an inbox. One channel keeps the first setup manageable; audience fit still needs testing.
- Exact starting plan
- Inspect the existing inbox before adding tools or sender accounts. Agree initial volume, reply handling, owner, costs, and a small approved setup test. Review audience access and capacity before adding channels.
- Evidence and assumptions
- Email preference, an inbox, and the time limit are supplied. Inbox readiness, audience response, and suitable workload are unverified.
- Current status
- Channel plan drafted. No connection, domain change, test, campaign, or outreach has happened.
- Pending steps
- Check sender identity, provider limits, SPF/DKIM/DMARC where relevant, replies, and suppressions. Choose connections only if needed. Agree tests before contacting recipients.
- Next coaching question
- Which inbox do you already use?
- Owner and review point
- Reply owner, test owner, and review point are not yet agreed.
Continue from the chosen channel mix. Check for changes to the goal or available time, then work through the next unverified setup step.
Your result will reflect your conversation. Keep it in your assistant or a document you choose.
How the tools fit together
- 01
Your goal
What a conversation should achieve
- 02
Your channel mix
Choose which and how many
- 03
Chosen tools
Reuse, connect, and configure
- 04
An agreed test
Record what actually works
Choose tools together. Execution depends on the connections and actions available in your assistant.
Read the full guide
Start wherever you are
Begin without a channel plan, finished ICP, or tool list. Reuse an existing setup where it fits.
Figure it out together
- Start with the outcome
Explore whom you hope to reach, what would be useful, and your time and budget.
- Choose channels and count
Compare relevant options together. Agree which to start with, how many you can manage, and what to defer.
- Choose tools after the plan
Review accounts and ownership. Add tools or connections only when the approach needs them.
- Set up and check
Complete supported setup, agree tests, and record configured, tested, pending, and unverified steps.
Tools and connections
- Your AI assistant
- Explain tradeoffs, help you choose, and guide or complete supported setup.
- Your chosen channel tools
- Provide inboxes, social accounts, or calling setup for the channels you choose.
- Capable
- Keep supported context, plans, and confirmed activity. Sequences track plans and activity; they do not send messages.
- Composio, if needed
- An optional connection where it supports your tool and assistant. Check each capability separately.
What you’ll keep
A useful result and a copyable working brief with your decisions, reasons, evidence, assumptions, actual status, pending actions, and next question. Bring it back when you’re ready to continue.
A useful first outcome
The mix and count are agreed, responsibilities and workload are clear, and completed checks are separate from open steps. A campaign is a later decision.
When to revisit it
Return when your goal, audience, time, budget, or reply workload changes. Decide what to keep, add, pause, or simplify.